Last Updated and Effective: January 13, 2015
Collection of Information:
Information You Provide To Sony
We may ask you to provide information that could reasonably be used to contact you or to identify you personally (such as first and last name, e-mail address, mailing address, telephone number, mobile phone number, photos of both people and objects, and videos) ("Personal Information"). In the event that you provide us with photos, such photos may include metadata which can indicate information about the photos, including but not limited to, where and when the photo was taken. If you choose not to provide this information, you may not be able to participate in the Sony Rewards Program, the Properties or a particular feature we offer. We may also ask you to provide other information about yourself, such as demographic information (such as gender, zip code, age, etc.) or payment information or certain information about your preferences and interests. If we combine demographic or other information we collect about you with Personal Information about you, we will treat the combined information as Personal Information. Please note that information submitted to the Properties via a "contact us" or other similar function may not receive a response.
The Sony Rewards Program and the Properties are open only to individuals who are 13 years of age and older. We do not knowingly seek or collect information from persons younger than 13 years of age. If we learn that we have inadvertently collected Personal Information from a person younger than 13 years of age through the Properties, we will take reasonable measures to delete such information from our records.
Information Sony Collects Automatically
In addition to any information, including Personal Information, that you choose to submit to the Properties, whenever you visit or interact with the Properties or our content, Sony, as well as any third party analytics providers or other service providers, may use a variety of technologies that automatically or passively collect information about how the Properties are accessed and used ("Usage Information"). Usage Information may include, without limitation, browser type, operating system, the page served, time on the Properties, and the preceding page views. Usage Information is generally non-identifying, but if Sony associates it with you as a specific and identifiable person, we will treat it as Personal Information.
Sony may also automatically collect your IP address or other unique identifiers ("Device Identifiers") for the computer, mobile device, technology or other device (collectively, "Devices") you use to access the Properties. A Device Identifier is a number that is automatically assigned to your Device when you access a property or its servers, and our computers identify your Device by its Device Identifier. Some mobile service providers may also provide us or our third-party service providers with information regarding the physical location of the Device used to access the Properties.
The technologies used on the Properties to collect Usage Information, including Device Identifiers, include:
Cookies. A cookie is a data file placed on a Device when it is used to visit the Properties or otherwise access our online content. Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our Properties. If you choose to disable cookies on your Device, some features of the Properties or our content may not function properly.
Web Beacons. Small graphic images or other web programming code called web beacons (also known as "1x1 GIFs" or "clear GIFs"), may be included in the Properties and our e-mail messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Properties, to monitor how users navigate the Properties, to count how many e-mails that were sent were actually opened or to determine whether content sent was actually viewed.
Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Properties, such as the links you click on. The code is temporarily downloaded onto your Device from our server or a third party service provider, is active only while you are connected to the Properties, and is deactivated or deleted thereafter.
Please note that third parties may collect Personal Information about your online activities over time and across different websites when you visit or use our Properties or other online websites and services. For example, some third parties' embedded content or plugins on the Properties, such as social media sharing tools, allow their operators to learn that you have visited or interacted with our Properties, and they may combine this information with other, identifiable information they have collected about your visits to other websites or online services. These third parties may handle this information, and other information they directly collect through their content and plugins, pursuant to their own privacy policies.
Information We Receive From Third Parties
Social Media Applications
Functionality on the Properties may permit interactions between such Properties and third party properties, such as Facebook and Twitter. Such functionality enables you to “like” a product or online content, “share” content to other properties, otherwise link the Properties with another property, and also, to log into the Properties from such third party websites in some instances. If you choose to “like” or “share” content or to otherwise post information from or via the Properties to a third party property that information will become public and the third party property will have access to information about you and your use of the Properties.
How Sony Uses The Information It Collects and Your Choices
Sony will use the information it collects, including your Personal information, (i) to process and allow your registration and participation in the Sony Rewards Program, the Wheel of Fortune Wheel Watchers Club, and other features we offer, including, at times, to verify that the e-mail address you provide is active and valid, (ii) to tailor the content, advertisements, and offers you see and to determine which products we offer might interest you, and (iii) to provide you with information about your account and products, services, promotions, or offerings that may be of interest to you. We may also use the information we collect to improve the Properties and our products and services; for internal business purposes; to contact you with regard to your use of the Properties, your account, and, in our discretion, changes to any of our policies; for purposes disclosed at the time you provide your Personal Information; or otherwise with your consent. In the event that you have both a Sony Rewards account and a Sony Card account (or a PlayStation Card account), Sony may link the two accounts together. To change or update the Personal Information you have provided to Sony, please visit the “My Account” tab of the Sony Rewards Website for the information you wish to revise or update.
You may be able to indicate your contact preferences at the time you register to join the Sony Rewards Program or Wheel of Fortune Wheel Watchers Club. You may also update your preferences by visiting the “My Communications Preferences” section of the “My Account” tab of the Sony Rewards Website, or the “Email Notification Preferences” section of the “My Account” tab of the Wheel of Fortune Website. In addition, you may opt out of receiving marketing emails by following the opt-out instructions provided to you in those e-mails. If you sign up to receive SMS or MMS messages that may be offered by Sony, you may unsubscribe from any SMS or MMS messages received by replying "STOP”. Please note that even if you opt out and/or unsubscribe, we reserve the right to send you certain communications relating to your account or use of the Properties and these transactional account messages may be unaffected by your choice to opt-out from marketing communications. In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Properties or otherwise. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.
When and With Whom Sony May Share Information Collected
California residents, please see the section below regarding your California privacy rights.
We may share non-Personal Information, such as aggregate user statistics, demographic information, and Usage Information with third parties for a variety of purposes, including tailoring Sony promotions, advertising and communications we present to you.
You also may request, sometimes through your use of an interactive feature or third party application, that we share information about you with a third party and we will typically do so under those circumstances.
Third Parties Providing Services On Our Behalf. We may from time to time employ third parties to perform functions on our behalf; examples include hosting or operating the Properties; sending e-mail, mobile message communications, and other communications; providing customer support; executing IVR programs; and performing data analysis. We may share Personal Information with third parties in order for them to provide content, complete a requested transaction or otherwise perform services for Sony. We and our affiliated or related Sony companies may also share your Personal Information with third party advertising partners and with co-promotion partners.
Business Transfers. Sony or any of its assets, including the Properties and the Sony Rewards Program database and the Wheel of Fortune database, may be sold, or other transactions may occur in which your Personal Information is one of the key business assets for the transaction. In such a case, your Personal Information may be one of the business assets we transfer. Hence, Sony and affiliated and related Sony companies reserve the right to disclose and transfer user information, including Personal Information in connection with a corporate merger, consolidation, restructuring, reorganization, the sale of certain stock and/or assets, or other corporate change including, without limitation, during the course of any due diligence process.
Sweepstakes, Contests and Promotions. We, our affiliated or related Sony companies, and our third party partners may offer sweepstakes, contests, and other promotions (each, a “Promotion”) that may require registration. If you choose to enter a Promotion, your Personal Information may be disclosed to third parties in connection with the administration of such Promotion, such as in connection with winner selection, prize fulfillment, and as required by law, such as on a winners list. By entering a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor and/or other parties to use your name, voice and/or likeness in advertising or marketing materials.
Wheel of Fortune Wheel Watchers Club. In order to participate in the Wheel of Fortune Wheel Watchers Club, you must provide registration information, which in some instances includes providing us with a picture and/or video. If you choose to provide such information, you are agreeing that Sony may disclose such information to affiliated and related Sony companies as discussed above, and to such companies as well as third parties in connection with the advertisement, marketing and promotion of the Wheel of Fortune show and related programs.
Co-Promotion Partners: The Properties may offer opportunities to enter a contest or sweepstakes or other feature that we offer jointly with a third party. As a result of your participation in such feature, your information may be shared by us or our affiliated or related Sony companies with the third party that is jointly offering the feature, which will be disclosed at the time your information is collected.
Information You Disclose Publicly on Our Properties
Our Properties may offer message boards, chat rooms, alternative reality games, multi-player games and other public areas (collectively, "Community Forums") where you can engage in social networking, interact with others, as well as have the opportunity to submit photographs, writings, music, video, audio recordings, computer graphics, pictures, data, questions, comments, suggestions or other content, including Personal Information (collectively, "User Submissions"). To participate in certain Community Forums, you may be asked to select a username, screen name or member name and password. Please do not use your real name or the real name of another person when selecting a username (or screen name or member name).
User Submissions may be published online or offline in any media or format (currently existing or hereafter developed). We may also publish your name, voice, likeness and other Personal Information with your User Submissions, and Sony may use the content, or any portion of the content, for advertising, marketing, publicity and promotional activities.
Notice to California Residents
Your California Privacy Rights: Pursuant to California Civil Code Section 1798.83, some affiliated or related Sony companies only share Personal Information with third parties for those third parties’ direct marketing purposes if you specifically opt-in or are offered the opportunity to opt-out and elect not to opt-out from such sharing at the time you provide Personal Information or at the time you choose to participate in a feature. If you do not opt-in or if you opt-out at the applicable time, those affiliated or related Sony companies do not share your information with those identified third parties for those third parties’ own direct marketing purposes. If you are a California resident, and Sony or the affiliated or related Sony company with whom you are dealing does not have a policy of providing choices regarding certain kinds of sharing, as described above, you have the right to receive from Sony or the relevant affiliated or related Sony company: (a) information identifying any third party(ies) to whom Sony or the relevant related or affiliated Sony company may have disclosed, within the preceding calendar year, your Personal Information for that third party’s own direct marketing purposes; and (b) a description of the categories of Personal Information disclosed. If you are a California resident, to obtain information free of charge regarding our compliance with this law, please write to us at Sony Rewards, 1 Sony Drive, Park Ridge, New Jersey 07656 or submit your request via email at http://www.sonyrewards.com/en/contact. (Requests that come to Sony by other means may result in a delayed response.) You must put the statement "Your California Privacy Rights" in the subject field of your e-mail or letter. You must include your name, street address, city, state, and zip code. We are not responsible for requests that are not labeled or sent properly, or do not have complete information. Please note that we are only required to respond to one request per customer each calendar year. Sony will respond to these requests within thirty (30) days.
California Online Privacy Protection Act Notice: Some web browsers incorporate a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. How browsers communicate the Do Not Track signal is not yet uniform. For this reason, our Properties do not currently interpret, respond to or alter their practices when they receive Do Not Track signals or other mechanisms that provide consumers with the ability to exercise choice regarding the collection of personally identifiable information about an individual user’s online activities over time and across third-party web sites or online services. To find out more about "Do Not Track," you may wish to visit http://www.allaboutdnt.com.
Security; Retention and Monitoring
Unless otherwise required by law, we are not responsible for monitoring or recording any activity on the Properties, including communications, although we reserve the right to do so.
We seek to maintain reasonable security measures designed to help protect your information against unauthorized or accidental disclosure, access, misuse, loss, or alteration. There is no such thing as perfect security. Although we strive to protect your information, we cannot ensure or warrant the security of such information.
Consent to Processing
The Properties are operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect will be transferred to and processed in the United States. By using the Properties, or providing us with any information, you fully understand and unambiguously consent to this transfer, processing and storage of your information in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.
Third Party Content, Links To Other Properties and Services, and Sony Content on Other Websites
Certain content on the Properties may be hosted and served by third parties, which may include third party widgets (such as those that allow you to "like" or "share" content with third party websites and interactive services). In addition, when you are on the Properties you may be directed to other websites that are operated and controlled by third parties that are beyond our control. This includes links from advertisers, sponsors and partners that may use our logo(s) as part of a co-branding agreement. In addition, Sony content and widgets may be included on web pages and websites that are not associated with us and over which we have no control. These other websites may send their own cookies to your Device, and they may independently collect data or solicit Personal Information. Sony is not responsible for the privacy practices of any third party.
Ad Serving and Traffic Measurement Services We May Use
Sony licenses technology to serve advertisements on its Properties and within its videos and other content as that content is served across the Internet. In addition, Sony may use third party network advertisers to serve advertisements on the Properties and third party analytics service providers to evaluate and provide us with information about the use of the Properties and viewing of our content. We do not share Personal Information with these third parties, but ad network providers, the advertisers, the sponsors, and/or analytics service providers may set and access their own cookies, web beacons and embedded scripts on your Device from our Properties which may collect Personal Information or other information about your use over time of the Properties and other third party websites or applications and they may otherwise collect or have access to information about you, including Usage Information.
With regard to advertisements, we and our network advertisers may target advertisements for products and services in which you might be interested based on your visits to both the Properties and other websites. Cookies and web beacons, including those set by third party network advertisers, may be used to, among other things, target advertisements, prevent you from seeing the same advertisements too many times, or conduct research regarding the usefulness of certain advertisements to you.
We may share Usage Information about visitors to the Properties with third party advertising companies for the same purposes. We may use a variety of companies to serve advertisements.